Local television runs on credibility. The promo voice is the station's promise to its audience — this story matters, watch tonight, we'll be there. That promise has to land in two seconds or it's gone. Thirty years in voice over. I know how to make it land.
Network promo and affiliate promo share a format but not a sensibility. Network promo is national — it can afford to be bold, abstract, cinematic. Affiliate promo lives in a specific market, serves a specific community, and has to feel like it belongs there. The voice has to carry that locality without sounding local. Credible and authoritative, but not Manhattan. Present, not polished to a distance.
I have worked in affiliate television as both a voice actor and someone who understands broadcast operations from the inside. I know what a promotions director needs — a reliable voice that sounds right for the market, delivers clean on the first pass, and hits the deadline without drama. My home studio is broadcast-quality, and I am available for directed sessions via Source Connect, Cleanfeed, or Zoom.
Fox 13 Seattle is on my resume because I know the Pacific Northwest market and the Fox affiliate standard. I bring that same understanding to any affiliate relationship.
A note on broadcast group contracts: The affiliate landscape has consolidated significantly. Nexstar owns 200+ stations. Gray Television owns 113. Tegna owns 64. Sinclair owns 185. One relationship at the group level means consistent voice across dozens of markets — a single contract that serves your entire portfolio. I am available for group-level discussions and long-term affiliate agreements.